Are you more of a visual learner? Check out our online video lectures and start your psychology and sociology course now for free!

lots of people

Social Facilitation

Social facilitation means the ability of an individual to perform better in a given easy task in the presence of others or if he is being watched rather than when he is alone. This theory also states that if the given task is more complex or has not been performed earlier, then there will be decreased performance and efficacy and the chances of error will be more. There are three theories for social facilitation:

  1. Activation theory.
  2. Evaluation approach.
  3. Self-presentation approach.


De-individuation refers to a psychological state in which a person has reduced evaluation of oneself and his behavior leads to anti normative and disinhibited behavior. This refers to violent crowds and even to genocide. De-individuation usually results in actions leading to negative impact and consequences but it can also lead to positive outcomes such as meditation and hobbies. In a group of large people, a person assumes the identity of that group and individual’s own identity is lost leading to performing anti normative things which otherwise he would not do when he was alone. This also causes reduced responsibility of one’s actions as others are involved in it as well. Research by Diener et al states that people in larger anonymous groups, when given a chance to steal a candy, increased the stealing rate to three fold.

Another study was conducted by Philip Zimbardo in Stanford University where different subjects were randomly assigned the roles of prisoners and guards. The results showed that subjects behaved according to the situation rather than dispositional and individuals somehow conformed to the social group roles they were expected to play, especially in case of guards which acted authoritatively.

Bystander Effect or Bystander Apathy

Explains that a person will not offer help to a victim in the presence of other people. The probability of helping others is inversely proportional to the number of people present around the victim. Following are the factors which affect the behavior of the bystanders:

  • Emergency versus non-emergency situations: In an experiment performed by Latane and Darley, they explained that the way victim asks for help matters a lot. They conducted experiments in which they asked students to ask the name of the stranger passing by. More strangers replied and gave their names when the students told their name first. Similarly one more experiment was performed in which the students were told to ask for a dime from a stranger. Less people helped them when they directly asked for a dime but when the students told that their wallet is lost and they don’t have money, then more strangers helped them. Also according to the principle of social influence people are influenced by how others are reacting to the situation. If other people think that the victim does not need help and they don’t intervene, then the bystander will also not offer help and vice versa.
  • Ambiguity and consequences: In this context ambiguity means that whether a person knows that the victim needs help or not. In high ambiguous situations in which the victim is not asking for any help or is not shouting or the situation is not severe, then the reaction time of the bystander will be more and it can go as slow as up to 5 minutes. In low ambiguous situations where the victim is yelling for help or there is huge amount of blood loss, the reaction time will be less than few seconds. In this case, the number of bystanders does not matter.
  • Understanding of environment: If the bystander is present in a known environment, the reaction time will be less as he knows from where to get help but if he is present in an un known environment than the reaction time will be more as he will not be knowing what to do in emergency and it will take more time to think of how he can help the victim.
  • Cohesiveness and group membership: Cohesiveness means established relationship with other people for example friends. This subject can be explained by the experiment performed by Rutkowski in which he arranged different groups according to relationship with one another. In his experiment he explained that a group of four best friends when asked to help a victim were quicker in response as compared to the group in which the people did not know each other.
  • Altruism: This research states that people will help other people if they both have similarities.
  • Diffusion of responsibility: Darley and Latane conducted a research and proposed that it is less likely that the people will help the victim in the presence of others because he will assume that others are there to help the victim so the responsibility will be diffused. It is also possible that no one takes the responsibility to help the victim in the presence of others.

Social Loafing

Social loafing can be described as a phenomenon in which a person when place in a group exert less effort in achieving the goal as compared to when he is alone. In an experiment performed by Ringelman, he showed that when people were asked to pull a rope in groups, they exerted less effort as compared to when alone. This phenomenon is explained in the recent studies as well. One of the major causes can be the fact that individuals think   their effort will not be recognized in groups.

Social Control

warning sign

Image: “Warning signs.” by Svenska84.

This can be defined as to adapt the person’s habits according to the social norms. There are two types:

  • Formal means of social control: Rules and laws enforced by the government in order to maintain balance in the society.
  • Informal means of social control: This means of control can be defined as to mould the abilities of an individual which can be of wide range into a narrower scale which is accepted by the society

Signs warning of prohibited activities; an example of a social control.

The concept of social control has been related to another concept know as the Social order which includes the following areas:

  • Existing education system
  • The law
  • Psychiatry
  • Social work
  • Working environment
  • Welfare state

Peer Pressure

Peer pressure also known as social pressure can be defined as the influence exerted by others on an individual which leads to change in attitudes or behavior. This phenomenon can be explained by a research in which adolescent male were told to drive and different scenarios were provided to them. It showed that the chances of risk taking were increased in the presence of peers or passengers and the rate of risk taking decreased when they were alone.

Conformity and Obedience

It can be defined as social pressure on an individual that leads to change his beliefs and attitudes in order to fit in a group. This can be real (in which other people are involved) or imaginary (norms and society).This experiment was first performed by a psychologist named Jenness. He performed the experiment by giving individuals a glass bottle with beads in it and then asked them to count them. Then he placed them in a room as a group and asked them to again estimate the number of beads and inquired them whether they desired to change their initial estimates or not. Most of them changed their answers according to the group estimates. There are three types of conformity:

  1. Compliance: This is a form in which an individual adopts himself according to others in order to achieve reward or acceptance by others and to avoid punishment.
  2. Internalization: This is a conformity within oneself. It means a person adopts attitudes and actions which are according to norms but deep inside he knows that they are correct and whatever he does, he agrees with it as well
  3. Identification: In this a person adopts attitude to attain a satisfying relationship with another person or group.

Conformity is also influenced by status (higher status has more influence), accountability (if anyone is seeing them doing an act or not) and no prior commitment.

Lecturio Medical Courses

Leave a Reply

Your email address will not be published. Required fields are marked *