This is your guide to learning how psychological, environmental, and biological factors change attitudes. Together with our expert Dr. Tarry Ahuja, you will take a closer look at the most important topics of Foundational Concept 7 (Content Category 7c) such as:
Besides Dr. Ahuja’s online video lectures, you will be able to make use of slides and related articles to give you the basis for a well-rounded understanding of this topic. Quiz questions will help you to check on your learning progress, for effective MCAT preparation.
Khan Academy shows the path it takes for a message to be received which is missing from this video (i.e. the target characteristics first determine whether the message or source is evaluated). "The central route is used when the message recipient has the motivation as well as the ability to think about the message and its topic" "The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message." Both should be on the same slide introducing the concepts of central/peripheral routes. "The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors" Should be the definition of SCT. Much clearer.
Great lectures! I hope much of I learn here will be on my exam too.
The lecture was very well explained with very practical examples
The lecture made this concept so easy to comprehend and it is just straight to the point. Thank you Dr.Ahuja