Learning is a relatively permanent change in behavior brought about by experience. People learn new behaviors and change their attitudes constantly, but the persistence of these changes may be influenced by both the method of learning as well as other environmental, biologic, or psychological factors. Understanding how people learn new behaviors and change their attitudes, as well as the conditions that affect learning, helps us better understand our interactions with others.
logical process of behavior change and decision-making using cognitive theory
Dr. Ahuja has a great pace and explains things well by using real life examples and simple concepts and throws in humor as well!
I thought the ideas posed in the lecture were well presented and easily understood.
Khan Academy shows the path it takes for a message to be received which is missing from this video (i.e. the target characteristics first determine whether the message or source is evaluated). "The central route is used when the message recipient has the motivation as well as the ability to think about the message and its topic" "The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message." Both should be on the same slide introducing the concepts of central/peripheral routes. "The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors" Should be the definition of SCT. Much clearer.