Attitude and Behavior Change
Attitude and Behavior Change

Attitude and Behavior Change

by Tarry Ahuja, PhD

This is your guide to learning how psychological, environmental, and biological factors change attitudes. Together with our expert Dr. Tarry Ahuja, you will take a closer look at the most important topics of Foundational Concept 7 (Content Category 7c) such as:

  • Habituation and Dishabituation, Associative Learning
  • Observational Learning
  • Theories of Attitude and Behavior Change

Besides Dr. Ahuja’s online video lectures, you will be able to make use of slides and related articles to give you the basis for a well-rounded understanding of this topic. Quiz questions will help you to check on your learning progress, for effective MCAT preparation.

Course Details

  • Videos 6
  • Duration 0:48 h
  • Quiz questions 25
  • Articles 1


Your Educators of course Attitude and Behavior Change

 Tarry Ahuja, PhD

Tarry Ahuja, PhD

Dr. Tarry Ahuja is currently a senior medical real-world evidence scientist for a major pharmaceutical company for Europe and Canada and is a lecturer at Carleton University teaching “Biological Foundations of Addictions” and “Health Psychology”.

He graduated with a PhD in Neuroscience with a specialty in electrophysiology and pharmacology from Carleton University, Ottawa, Canada.

He has worked for over 10 years in the hospital setting in sleep disorders clinic working with patients and trying to better understand sleep patterns and sleep disorders. Additional, he has done over 10 years of clinical research in the areas of Alzheimer’s, stroke and ischemia with the National Research Council of Canada.

User reviews

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Good lecture
By Chad-Solomon D. on 06. June 2020 for Theories of Attitude and Behavior Change (PSY)

I thought the ideas posed in the lecture were well presented and easily understood.

By Brandon S. on 07. January 2020 for Theories of Attitude and Behavior Change (PSY)

Khan Academy shows the path it takes for a message to be received which is missing from this video (i.e. the target characteristics first determine whether the message or source is evaluated). "The central route is used when the message recipient has the motivation as well as the ability to think about the message and its topic" "The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message." Both should be on the same slide introducing the concepts of central/peripheral routes. "The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors" Should be the definition of SCT. Much clearer.

By Ekaterina I. on 08. December 2019 for Attitude and Behavior Change

Great lectures! I hope much of I learn here will be on my exam too.

By Linda P. on 17. April 2019 for Operant Conditioning – Associative Learning (PSY, BIO)

The lecture was very well explained with very practical examples