Attitude and Behavior Change

Khan Academy shows the path it takes for a message to be received which is missing from this video (i.e. the target characteristics first determine whether the message or source is evaluated). "The central route is used when the message recipient has the motivation as well as the ability to think about the message and its topic" "The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message." Both should be on the same slide introducing the concepts of central/peripheral routes. "The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors" Should be the definition of SCT. Much clearer.

Great lectures! I hope much of I learn here will be on my exam too.

The lecture was very well explained with very practical examples

The lecture made this concept so easy to comprehend and it is just straight to the point. Thank you Dr.Ahuja

physical activity , smoking cessation, unhealthy diet ,obesity,overweight,alcohol, change behavior

I enjoyed this lecture because it was interesting and came with great examples. The questions really make you think this was fun.

I LOVED THE LECTURE I WILL RECOMMEND TO MY FRIENDS HOPE TO SEE MANY MORE OF THIS KIND VIDEOS

This course was very helpful! The examples that were given made it more relatable.

I Like That's Concept...Just Easier to understand all of medicine