This lecture collection is part of the course “Behavior Sciences”. Our educator Dr. Tarry Ahuja will introduce you to the following topics:
logical process of behavior change and decision-making using cognitive theory
I thought the ideas posed in the lecture were well presented and easily understood.
Khan Academy shows the path it takes for a message to be received which is missing from this video (i.e. the target characteristics first determine whether the message or source is evaluated). "The central route is used when the message recipient has the motivation as well as the ability to think about the message and its topic" "The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message." Both should be on the same slide introducing the concepts of central/peripheral routes. "The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors" Should be the definition of SCT. Much clearer.
The lecture was very well explained with very practical examples