00:01
Now,
next sent -- sorry, next sense
which would be scent is smell.
00:06
So how do you smell things?
And we call that the
process of olfaction.
00:11
So
this one’s also quite
unique and then it
employs, again, detection
of a chemical stimulus.
00:18
So the olfactory receptors
are found on the
roof of the nasal cavity
or the nasopharynx.
00:23
And there is something called
the mucus membrane there.
00:27
So the mucus membrane like
the name kind of applies.
00:29
Mucus is we all know of
kind of phlegmy or sticky.
00:32
And the membrane is a body
where things would stick.
00:36
So as we breathe smells in,
the chemical is actually
end up sticking
to the mucous membrane that’s
found in the nasal cavity,
and that allows the molecules
to actually interact
with the receptors
that are found there.
00:49
So olfactory nerves
project directly from the
olfactory bulbs of the brain
in the temporal lobe.
00:54
So it’s a direct connection.
00:56
So very, very fast and
it’s very, very hands on.
01:01
There’s this limbic system
in this area within the
temporal lobe is an area
that also deals with
memory and emotion,
which is why
we tend to make that
correlation between smells
and memories and emotions.
01:14
Now you go to your local fancy-pancy
shop with your wife or girlfriend
and they have all these different scented
candles and they have different names like
calming and romance and you know
and basically what they’re
doing is they’re linking
that scent to emotions
that most of us have.
01:30
Now you can think of
certain smells that evoke
the smell and memories
associated with, say, Christmas
or maybe the beach
or summertime.
01:40
All of these different relationships are
done in this area, the temporal lobe.
01:43
So another really neat thing that happens
is this paring of information, right?
So the way I just said, you know,
that smell equals Christmas.
01:51
Well, how does that happen?
So it’s not that you smell a rose and you
automatically know that this equals rose.
01:59
You need to make that actual
cognitive connection.
02:02
And so it’s a learned process.
02:04
It’s based on experience.
02:05
And so that’s why as we grow up and
we interact with our environment,
we smell different things,
we know that, you know,
a dirty poopy diaper stinks
and a rose smells amazing.
02:16
So how does that happen?
Well, you kind of
backtrack and think.
02:19
Because when you’re a small baby, you
really don’t know why you’re smelling.
02:22
You haven’t made
that association.
02:24
But as parents, you’re changing a
diaper and you open up the diaper
and you see a nice gift for yourself
and you’re like, “Oh my God!”
And what’s the first
thing you do?
You don’t go. “That smells fantastic.
Well done son.”
Instead you’re like, “Oh
my God, what a big pooh.”
And you clean it up and
you throw it away.
02:38
Or if you walk by a garbage,
a dumpster, what do you say?
You don’t say, “The smell is amazing.”
Usually, you make that connotation,
“Well, this is gross.”
And so over time, over experience, you
learn that based on that experience,
you make that connection
and that is how we
cognitively associate sense
with memory and emotion.
02:57
Another really unique thing is
something called pheromones.
03:00
And these are targeted
chemical signals used
to cause a social response
within a species.
03:05
So in English, what I’m saying is we
all heard the term before pheromones.
03:08
Certain animals release them.
Human release them.
03:11
And these are specifically
designed to evoke a response
out of somebody
within your species.
03:18
So
sometimes we’re not even aware of it, but
humans, as humans, we do release pheromones.
03:24
And, you know, the idea is
to attract the opposite sex.
03:28
And you want them to --
usually, unconsciously you say, “Oh,
you know I am attracted to you.”
And part of that is controlled
by your influence by pheromones.
03:38
In animals, it’s a little bit
more obvious where they literally
on purpose release certain
things, scents and pheromones
to say, “Hey, it’s mating time, let’s go.
I know you like this.”
And they start spraying
pheromones and scents.
03:50
And the receiving animal will know
that this animal is ready to mate
and is ready to
kind of procreate.
03:57
So very, very targeted, very, very
specific, but highly accurate.
04:03
And based on
that reaction within a species, you can
see that’s a social response, right?
So it’s going to determine socially what’s
happening in response to that pheromone.
04:12
So different cultures might have different
responses to different pheromones.
04:16
So again, it’s quite individual
and it’s culturally based.
04:22
Here’s an image that’s going to look at
that specific process that I just outlined.
04:27
So here our friend with no
hair is smelling a rose.
04:30
And you can see that the
chemical molecules are going up
into the nasal cavity and they’re
sticking to the mucus membrane.
04:37
And then the olfactory bulb,
which is in the nasal cavity,
you have these molecules
activating the receptors.
04:44
The receptors then go on to
send an electrical signal
and then that goes on to the parts
of the nervous system that are going
to the central nervous system that
are going to process that smell.