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Components of Attitudes (i.e. Congnitive, Affective and Behavioral) – Attitudes (PSY)

by Tarry Ahuja, MD
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    00:01 Okay. Let’s get into attitudes, what shapes your attitude and why we have the certain attitudes that we have.

    00:08 So let’s take a look at the components of attitude, what are we talking about when we say attitude? So attitude refers to a person’s feelings and beliefs about other people or events around them and the resulting behavioral reaction.

    00:22 So we really care about what people think about us and we care about what other people are doing around us, so it’s going to change how we act.

    00:31 So there are a lot of different things here that are going to impact your actual attitude and there’s three that I want to highlight that you should know.

    00:37 So you can remember this by using the ABC.

    00:40 So the first is affect or the feelings or emotions linked to a specific object.

    00:45 The second is behavioral or past behaviors or experiences that you are currently doing or have done in the past and that’s going to impact your attitude.

    00:54 And the last is your beliefs or thoughts about a particular thing that’s going to change your attitude.

    01:02 So these three collectively, these three components, these three main components will really impact your overall attitude.


    About the Lecture

    The lecture Components of Attitudes (i.e. Congnitive, Affective and Behavioral) – Attitudes (PSY) by Tarry Ahuja, MD is from the course Individual Influences on Behavior.


    Included Quiz Questions

    1. Attitude
    2. Reward pathway
    3. Empathy
    4. Social motivator
    5. Extrinsic motivation

    Author of lecture Components of Attitudes (i.e. Congnitive, Affective and Behavioral) – Attitudes (PSY)

     Tarry Ahuja, MD

    Tarry Ahuja, MD


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