00:01 Okay. Let’s get into attitudes, what shapes your attitude and why we have the certain attitudes that we have. 00:08 So let’s take a look at the components of attitude, what are we talking about when we say attitude? So attitude refers to a person’s feelings and beliefs about other people or events around them and the resulting behavioral reaction. 00:22 So we really care about what people think about us and we care about what other people are doing around us, so it’s going to change how we act. 00:31 So there are a lot of different things here that are going to impact your actual attitude and there’s three that I want to highlight that you should know. 00:37 So you can remember this by using the ABC. 00:40 So the first is affect or the feelings or emotions linked to a specific object. 00:45 The second is behavioral or past behaviors or experiences that you are currently doing or have done in the past and that’s going to impact your attitude. 00:54 And the last is your beliefs or thoughts about a particular thing that’s going to change your attitude. 01:02 So these three collectively, these three components, these three main components will really impact your overall attitude.
The lecture Components of Attitudes (i.e. Cognitive, Affective and Behavioral) – Attitudes (PSY) by Tarry Ahuja, PhD is from the course Individual Influences on Behavior.
What term refers to a person's feelings and beliefs about others and events and the person's resulting behavioral reaction?
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