Now, let’s talk about something
called social movements. What are these?
Well, these are based upon group actions.
So, they’re typically a large, sometimes informal,
groupings of individuals or organizations
which focus on specific
political or social issues.
This is a group of individuals that would
like to cause or undo or resist social change.
So in simple English, these are a
group of individuals that disagree
with some aspect of society and they
want to try to change that.
Or they agree with it or advocating it.
So, we know of so many social movements. And we’ll
go through some of examples in just a sec.
So they require a couple of things, and
these are important for them to succeed.
One is organizations. It just can’t be a
Willy Nelly group of people out there assigned
screaming about nothing.
They need to have an organization,
a hierarchical structure.
And does not to be as official, as say
a bureaucracy or a industrial association.
But they do need to have
some organization. Primarily around
a figure head and an executive a group
of people who are going to champion
the actual execution of these social movement.
That’s the second of leadership. You need
that executive to be able to drive
this ship in drive this movement.
And then, thirdly, you need to have
these resources in order to be successful.
You need to have either some financial
resources or manpower resources.
Now, we’re going to talk
about relative deprivation.
And this is the theory that states that
social movements have their foundations
among people who feel deprived
of some goods or resources
that other people in their
society have access to.
So their feel some type of deprivation or
they got, they missed-out on some potential
goods or resources that others have.
Why don’t I have that?
So there’s a perception of social
deprivation but its relative.
And it’s actually quite individual.
So if we write down the name
itself relative deprivation,
the deprivation applies to them not
feeling like they don’t have access to
something to other people do.
But the relative is, its in comparison
to other people and in their states.
So look at the example of say a janitor,
somebody who cleans toilets for a living
and cleans bathrooms.
He might be the happiest guy in the world.
He’s doing what he loves to do.
He keeps bathrooms sparkling clean.
And everybody loves this guy.
So he’s very, very happy.
Now, he actually might be missing a lot of good
and resources that other in the society have.
He might not have access to extended
health care. He might not have a great doctor.
He might not have all the different
hings that say a lawyer has.
But what if that a lawyer is miserable,
hates his life. He feels like
He is being passed over
for a different positions.
He feels like that he doesn’t have a good
partner in life. He’s just overall not happy guy.
So he is very unhappy. Now in terms
of who’s gonna feel deprivation?
Well the happy janitor, he’s happy.
I don’t think he’s even concerned
or feels like missing anything
as supposed to the unhappy lawyer.
So two individuals, completely different
points in terms of social economic status.
Yet, the lawyer might be more up to
saying I’m feeling relatively deprivation.
So basically as long as there
is some type of social inequality,
people will feel like there’s that are better
off in them. It’s just kind of human nature.
You’re a lot of times not happy
with what’s in front of you.
Grasses is always green or you feel like
well why do they have access to those hospitals
and I don’t have that?
Or why are they, able to get
that medicine when I can’t?
And so that relative portion of this
definition is whats really important here.
Now, what are the some basic requirements
for a social movement to be initiated
under this theory?
One, is you need to have
this relative deprivation.
The second is you have to have this feeling
of deserving better. Right I deserve better.
And that’s why I’m gonna stand up for this.
And then third belief that conventional
methods will not be effective.
So basically are saying, you need to see
that there’s a gap or feel that there’s a gap.
You need to feel that you deserve better.
And finally, you need to feel like
I tried everything and nothing else is working.
Therefore, I’m trying to initiate a movement.
I need my voice to be heard.
Now, the weakness of this system,
of this theory sorry is that,
despite all of this, even when
all of the basic requirements are met,
it doesn’t always mean that
there’s gonna be a social movement.
Alright, there’s a lot of time you
can think of probably in the news
where you hear of people saying there
is a supposed gap, they’re allowed and proud.
but they are missing a lot of
components. But nevertheless,
considering that they’ve identified that.
And they’ve met all the other criteria,
there’s still no social movement.
Why is that?
The second thing is individuals who don’t feel
deprived will still join the social movement.
So you might say, I kind of
agree with what you’re saying.
I personally don’t feel deprive.
But I believe in what you’re saying.
So yeah, I’ll join your social movement.
So, why are they joining? Are they not
experiencing this relative deprivation?
Is it more that they want to be
included to be part of a social circle?
Or what’s driving their inclusion
into this social movement?
So two things that we consider weakness
of this relative deprivation theory.
Dynamics of Social Movements.
They are created in shared
ideas between a few individuals.
That’s how a social movement works.
It initiates with a couple of individuals
And that they shared and shared.
And they anchored on a charismatic
impactful movement leader or figurehead.
So the examples that I have
here is Martin Luther King, Gandhi.
You can think a lot of different perhaps
social movements where they find somebody
where the viewer or the rest of the
population resonate and we’ll listen to them
because of their ability either to present
themselves the way in were they speak.
Or perhaps sometimes in their actual credentials.
They’re considered somebody of
statute that you could listen to.
Next, you get the incipient stage. In this
is where the public begins to take notice
and they realize there is
this relative deprivation.
They make themselves and say, “I do
experience relative deprivation, I get this.”
And then this group grows.
Then they achieve successes or failures
and they have their voice to be heard.
And it’s considered as success perhaps when
they become actually part of the bureaucracy
which seems sort of paradoxical
or they’re fighting the bureaucracy.
And they are presenting their case but in order
for this to be executed for there to be changed
most of the time they actually need
to be part of that process, right?
And once whether they succeed or
fail they dissolve and cease to exist.
And they to get absorbed
into existing institutions.
So there are, I don’t want to say short
live coz’ somebody’s call these movements
can last a while but they’re no indefinite.
They definitely do have a shelf life.
Here’s are summary of some
of the stages of social movements.
I got all thing you need to memorize
this for the M-Cap. But you should be familiar
but a kind of highlights the
stuff that what we talked about.
So for emerging to coalescing
to becoming a part of a bureaucracy
To going to the stages of success or
failure and ultimately starting to dissolve.