You can have things like
These are things that involve the physical objects
that are particular value to that culture.
This can be simple things like in
certain cultures the horns off of a cow
are made into a necklace and or a
piece that you keep it in the family
and it’s a huge tradition.
That’s a culture where as
another part of the world
that cow horn means
It could be certain types of jewelry,
it could be objects like a house,
a different types of clothing
these are thing are of value.
If you know culture, a diamond means
something extremely valuable.
And most of the world especially
in North American culture
jewelry, watches, diamonds mean that’s the
top of the pile in terms of personal wealth
and acquisition. And you look at
other countries where nobody knows
Any about diamonds and they don’t
want them, they don’t have them,
they don’t care about them, they mean
nothing, they would much rather
have that cow horn that means something
much more to that specific culture.
Now, let’s take a look at
culture and the Cultural Lag.
So over for referring to here is a
discrepancy between a change and shifts
in material versus non-material items.
So cultural lag describes a lag of non-material
culture behind changes in material culture.
So material culture changes first and
that’s followed by the non-material culture.
So ideas, beliefs and values.
So let’s gives this
ourselves an example.
there might be a material cultural
change in that a certain object
becomes extremely valuable.
So let’s say we’ve discovered a new
type of diamond that’s, I don’t know
blue in color and glows in the dark.
this thing might be extremely valuable
and all of a sudden in our culture
it’s of the highest worth
and everybody wants it.
And there's a rapid pace to get it
and it’s not until there sometime
that the rest of society or
that culture believes that
this is something we need to shift towards.
That time before we see that
non-material belief in value shift towards
the actual acquisition of that object
we call cultural lag.
And by the time those two kind
of coincide together
that’s when we get ultimate
Culture shock refers to the impact dramatic
changes have to the social norms and values.
and this happens when an individual
enters perhaps a new culture.
And again as living in a global village
people are moving around all the time.
And when you travel and say you to move
to a completely foreign new culture
on the other side of the globe
compare to where you currently live.
That new culture is going to have
its own set of rules, norms, values,
beliefs and practices.
And now you’re thrown into the mix.
And you need to deal with that.
and this isn’t the new term
you’ve heard that before
and you said, “Oh it was such a
culture shock when I went to Asia
and I live in North America.
I’m coming from Chicago
and I’m going to all the way to Shanghai,
it was such a culture shock”.
And they are reffering to that complete
different set of values, norms and beliefs
that culture has versus the
one that you’re coming from.
Now, this can have an effect on you.
And so we say it can lead to an
acute or short-lived change in mood,
identity and outlook.
It will work through some of the four phases
that are associated with culture shock.
The first phase is the Honeymoon phase.
So you arrive in Shanghai you’re
saying, “Wow, this is so cool.
Look at all this different things,
look at this temples, look at this food.”
and you’re thrown by that
difference in culture and value.
But then that might be fairly
short-lived because eventually
especially if you’re there
for a longer period of time
that might turn into frustrations or distress.
I can't communicate with anybody.
I don’t understand what anybody is doing.
Everybody is looking at me funny,
I don’t know the rules, I don’t get it.
Well if you’re there long enough
you slowly start to adjust.
and you will start to yeah pick up
a few things and realize that, okay,
that symbol actually means men’s
bathroom or this words means turn left.
Right now, I know where
a place where I can go buy
the specific groceries that I need.
You’ve overcome the initial barriers
to understanding that culture
and you’ve adjusted, Adjustment phase.
And then finally there's a Mastery phase.
You have people who have lived in certain
countries for a long period of time.
And they basically act and
understand like a local.
Somebody’s who’s born
into that culture.
This person who initially was
experiencing culture shock has mastered
the rules, values and norms
of this new culture.